Key Personnel

Jay Barber, President

Jay graduated from East Carolina University with dual majors in political science and history and is the President of Heron Bay Group. He has over 26 years of experience in sales and marketing, beginning at Control Data Corporation and continuing through his retirement from Metro Information Services. He has served in numerous positions, including Marketing Representative, Marketing Manager, Area Sales Manager, Marketing Director, and Division and Managing Director. During this time he was involved in three successful start-up ventures in Orlando, Tampa and South Florida/Puerto Rico.

Working first with Control Data Corporation and then with Logica, Jay developed extensive sales and result-orient management skills. As the National Director of Sales and Area Sales Manager for Logica, he increased the project and consulting revenues over 500%. While with Metro Information Services, Jay established the new South Florida division, including an international division in the Caribbean. Under his direction, the South Florida and Caribbean/Latin America operations achieved profitability within a year of opening. During his twelve-year tenure at Metro, sales increased to over $18M and an overall staff of 135. In 1997, he shepherded the South Florida Division through Metro's transition from a private to publicly traded company.

In 1999, Jay retired from Metro Information Services to form Heron Bay Group. Building on his extensive personal experience in sales, marketing and negotiating, he has developed and continues to market Project Management Institute certified workshops, serve as national coach for Solution Selling and provide consulting services.

Jay has instructed at several national sales schools for IBM, Control Data and Metro Information Services . Jay has attended many sales seminars and schools including: Solution Selling, IBM sales school, and OZ Enterprises " Sales with Passion and Focus" to name a few. Jay is a National coach for Solution Selling.

Thom Cassidy, CFO

Thom is a CPA and Licensed Real Estate Broker. A graduate from Vanderbilt University, Thom received his MBA from VPI. He has extensive background in finance, particularly taxes, and has assisted numerous start up companies including The Heron Bay Group. Thom has a unique blend of finance and real estate background, which has been extremely valuable to our clients. Thom has held many positions including controller and CFO in the companies he has served. Thom provided valuable assistance in the development of the Effective Communications workshop and also serves as an instructor.