One
of the key aspects of our workshops is our optional one-on-one coaching
of the students afterwards by the instructor. We call this program
MentorOne. The instructor spends time with the
student reviewing their work and helping them apply the concepts
outlined in the workshop. The value is they learn by doing!
Why
MentorOne? In my 26 years of experience in sales,
marketing, and the IT services industry, I have had the opportunity
to participate in and witness many different forms of training,
consulting, and philosophies on how to conduct and achieve the best
possible results from these activities. While all have been successful
to one degree or another, it has been my observation that the key
ingredient missing was the one-on-one follow-up and coaching of
the students after they completed formalized training. What frequently
happens is the students return to the field and continue handling
most activities in the same manner as before they received training.
There are a number of reasons for this: